Video Marketing and Video Production Costs
Are you marketing your brand and business in a way that properly positions your company? Are you using video and the new technology marketing tools available to cut through the clutter and make an impression that lasts? Most companies are not.
Technology, marketing tools and the way people interact with companies is changing so fast business owners can’t keep up with the changes. Bridge The Gap Media works with business owners to creatively use video and other new media marketing tools to stay ahead of the competition. We will show you how to use video and other internet marketing tools to position your brand and sell your product or service.
Affordable video production services that sell products and services!
First and foremost Bridge The Gap Media was built on an understanding of the sales process. We understand why people buy products and services. We combine that sales understanding with a thorough understanding of new media and traditional media marketing tools.
Video marketing works! Research shows the importance of using video as part of your marketing plan. A recent study shows people remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see. It’s no surprise that online video has exploded as a “must have” marketing and communications tool for businesses of all kinds.
Let us create an affordable video message for you. We can help you market and sell your product. Here is a sample of a recent video we produced for one client.
This video was produced to showcase Kalmia Construction Companies interior construction build-out for The Center for Global Development. Video production costs vary and depend on many factors. You can all us or contact me personally at Jim@btgmedia.com or call (301) 641-1444. www.btgmdia.com “Building Brands – Leading Change – Growing Revenue Business Strategy – Website Development – Marketing & Sales Consulting
Below is part of what Bridge the Gap Media delivered for this client.
• We produced this video to showcase and enhance Kalmia’s brand as a leader in interior construction.
• Coordinated the video and photo shoot with Kalmia and their client.
• We worked with the client to create the script to showcase what was involved with working with the Architect and construction manager.
• We worked with the voice over talent to create the right message and tone.
• We then posted the video on the Kalmia Construction Company website and worked with sales to use the video as marketing tool to showcase Kalmia’s work.
Below are a few ways you might want to use video.
- Website video to promote your product
- Video for email marketing messages
- Video messages to post on You Tube and other social media outlets
- Seminar video – record seminars to replay on website or use in email
- Recruitment for jobs
There are many elements that go into the cost of producing videos. As with anything, a scope of work must first be defined before you can get an accurate estimate.
Here are some of the things that will impact video production cost. Cost is impacted greatly by all of these things…
- Length of message. 2 minutes vs 6 minutes makes a big difference.
- Voice over talent. Who do we use? House talent costs X, outside talent costs more.
- Who is supplying the photography. Are we shooting all the photography or are you supplying the photography? Is it in a format we can use.
- If we are shooting the photography how many shots do you need?
- Who is writing the script for the video?
- Will the property be cleaned up and staged or will we need to stage it?
- Are we working during the work week or on the weekend?
- Are there actors needed?
- In addition to the photos, how much video needs to be shot?
Don’t be overwhelmed about how to start using video or other new media marketing tools. We will show you an affordable and quick way to get started.
Contact us today. We would like to teach you how to grow your company during these exciting digital times. (301) 337-8135 | Info@btgmedia.com
