Website Pricing & Online Marketing Questions

Website Pricing, Design and Online Marketing Questions

• What websites have you seen that you like? Give your web company a few examples. What do you like about them?
• Will you need someone to manage, update and host the site. This is basic hosting to make sure the site stays online and up to date with the latest operating software?
• Do you need someone to list the site with Google, Bing and other local listing services.
• How much content do you already have for the site? Will you be supplying all photos, articles, video and other or will the web company need to create content for you?
• What are the important sections for the site. About Us, Portfolio, Contact Us, News, Blog any special links or integrations with company software?
• Do you plan on adding new photos, videos and other content to the site monthly. If so how often?
• Do you need help setting up a company page for Linkedin, Facebook, Twitter, Google + or other social media accounts?
• Will you need help setting up an initial email marketing strategy. This includes an email template, your first email announcement and the set up of your database.
• After the initial set up will you need help managing your email marketing efforts. This includes managing the database, designing the email message, uploading images, connecting the email message to the website and reporting on who opened and clicked on the email message.
• If yes to the above email message question how often would you send out messages?
• Do you have a database of email names?
• How much content will be in each message?
• Who writes the content? You or the web company?
• Will you want the new content and email messages shared on your social media accounts.
• Will you want monthly reports on website visits, social media engagement and email opens?
• When do you need the site to be up and running?
• How important is Search Engine Optimization to your marketing efforts?
• Do you have any idea about website pricing?
• What else is important to discuss?

When building or rebuilding a website there are some initial options that you have. Many clients start off with a conservative plan and increase the frequency of their marketing efforts as their revenue grows. The key is to create a great foundation that you can build on.

Once the site is built there are three ways to work with your web design company.

• The first is website design only. This is a basic site to get you up and running with no marketing assistance.
• The second is the website with the initial set up of social media, email marketing strategy, design and the building of your email database.
• The third would be everything in option one and two but with ongoing marketing support, marketing execution and strategy design to help you build your brand and grow revenue.