Uncategorized

As our 12th Anniversary has just passed, we reflect on the evolution and transformation of digital marketing from the time of BTG's founding in 2009 to 2021. A lot has changed! Today there is a lot more to understand and keep up with, but the good news is we have better tools and functionalities to help deliver exceptional marketing campaigns and growth strategies. Websites and SEO Your website is the foundation for your business. Years ago that might have been just a statement, but today it is a fact. Companies that want to grow must have a great website as a foundation for your company's brand image!  Website development practices evolve based on Google ranking updates and user preference. One of the significant differences between now and 12 years ago is the universal use of mobile devices to access the internet today. Google announced mobile-first indexing in 2018, which actually started in March of 2020. When we started our company in 2009, websites were built to deliver content to users [...]

Video Content Marketing: Case Study for our Water Treatment Client Kemco Systems Showing how our clients solve their client's problems We produced this video for Kemco Systems to showcase a project they completed for Arrow Linen Supply Company. Watch the video to see one of the many ways we create content for our clients, such as water treatment companies like Kemco. Click the button below to see the full webpage we made for Kemco Systems. SEE FULL KEMCO PAGE Kemco, in the water treatment industry and Arrow Linen, in the laundry industry, partnered together to meet the new wastewater discharge compliance requirements in Nassau County, NY. Kemco proposed installing a ceramic microfiltration and reverse osmosis system to solve Arrow Linen’s problem. In the end, the solution provided arrow with recycled water at 72% and allowed them to reduce water and gas usage as well as chemical costs. Through video, we told the story of their partnership. We presented Arrow Linen’s problem and Kemco’s ability to solve it. [...]

To make all of this work you need a mobile-friendly, user-friendly website, preferably a Word Press website, that is easy to update and change. Over a planned period of time (for one year and then ongoing) you need to create 24 documents that are about 1000 words or more each. Those documents need to address the top 24 questions people have about listing a home. Those questions would be related to things like... Why you should fix up the home before you sell, what should you fix, what should you do yourself, how you choose an agent and other questions that are the top questions people ask when they are listing their home. Those pages are then added to the website and they are optimized so that over time they are found by search engines as well as website visitors. You need to build an email database and master mail database with every client or prospect you currently have. That list needs to be updated regularly. The articles and sections of those articles [...]

Social media marketing: Social media gives us opportunities to reach and engage with audiences of all ages and areas of interest. Whether it’s LinkedIn, Youtube, Instagram, Twitter or Facebook, we know your audience is out there, and we need to build a plan to tailor a message for each audience and deliver it to them on the social media channel of their choice.  Email marketing: One of the most effective forms of content marketing.  When you analyze the impact of different content distribution channels side by side, it becomes clear that email offers the largest overall reach and it’s wonderful for gaining an into your customersVideo marketing: Effective communicators today, realize that all people are different and if you want to be successful you should offer different ways for your audience to consume your content. As an example, you might create a video that is posted to your website, then transcribed for those that like to read, and then used in email marketing and in social media with graphs charts and [...]

Our clients hire us to build, lead and manage their marketing and business development strategies.  We are creative, strategic thinkers with a thorough understanding of and the ability to deliver any of the tools and processes needed today for company growth. Our team of innovative and proven professionals can handle any of your marketing, advertising, sales strategy, and business development needs.    Our experience spans over 35 years with roles in general management, sales management, and operations management.  We know how to look at your business challenges from all angles.  Our clients will tell you that we know how to take advantage of growth opportunities with our marketing, business development,  sales, operations, general management, and advertising expertise. Bridge the Gap Media, also known as BTG Media by many, was founded in 2009 by Jim Weiskopf, with a focus on helping organizations communicate their brand message and company offerings via online and traditional media.  We realized ten years ago that marketing was becoming more and more complex, and that there was a [...]

The following statistics showcase the importance of content marketing and why building and maintaining a content marketing strategy is critical for the health of any business that is looking to retain clients/members, attract new clients/members and grow revenue streams. Content marketing leaders experience 7.8 times more website traffic than non-leaders. While high-quality content is difficult to create, it’s well worth it in the end.* Content produces brand recall, which increases engagement.  According to a IBM Digital Experience Survey, content helps consumers remember a brand, it also encourages them to engage more personally with the company.** Content marketing drives higher conversion rates. When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors.*** Email marketing is one of the most effective forms of content marketing.  When you analyze the impact of different content distribution channels side by side, it becomes clear that email offers the largest overall reach and it’s wonderful for gaining an in to your customers.

The words in the word chart clearly showcase the importance of tracking engagement and activity...”Analytics, traffic, marketing, impression, search engine, bounce rate, leads, click through rate, insights and data”. Data and analytics play a huge role in managing and gaging the effectiveness of all your marketing efforts.  We will focus on your data and the engagement with your website, social media and your email marketing.  Tracking lead sources and knowing where your engagement and traffic is coming from is going to be a focus of our ongoing efforts. With this information, we can constantly improve our engagement efforts. 

How are you using social media to reach your audience?  Social media gives us opportunities to reach and engage with audiences of all ages and areas of interest. Whether it’s LinkedIn, Youtube, Instagram, Twitter or Facebook, we know your audience is out there, and we need to build a plan to tailor a message for each audience and deliver it to them on the social media channel of their choice.  There are other ways to effectively use social media for targeting.  Some of the options are listed below. Each social media platform is different, but all give us the opportunity to target people that are relevant to your product or service. Targeting – With some of the platforms we can build target criteria based on job titles and companies, and other demographic information.Remarketing – Here we can send messages to people, in their social media stream, that have visited your website.  Matched Audiences – With matched audiences some of the social media platforms allow you to market to your contacts from [...]

Many companies use email marketing for newsletters and content distribution, but we often see that they are not getting the most out of their efforts.  Some of the keys to running successful email marketing campaigns include creating trackable links back to a website or landing page and having a page that converts those visitors into leads that eventually will turn into revenue. Understanding how people engage with your content is critical to a data-driven approach to content marketing.  Who has opened your email and shared it with others? Did they click on a link and visit your website to consume content? Once on your site did they visit other pages?  Knowing this information can pay big dividends in building your company and offers great insight for creating additional content.

It can’t be said enough that the success and failure of your marketing efforts rest on how you create and use content for marketing.  As the image says, “Content Is King” and it is.  Content comes in many forms, and it is the driving force behind customer interaction and company growth.    To understand the importance of content in the marketing process we first need to look at how it is used as a communication tool. Great marketing companies effectively use content for their websites, social media posts, pay per click, email marketing, SEO and for print promotion.  Once the content is created it is then used to engage with and educate clients,  prospects, potential new members, new hires, maybe investors, vendors, partners and other types of people that interact and have a need for your products or services.  The types of content vary from company to company.  Below is a list of some types of content. ArticlesBlog postsCase studiesInfographicsWebinars and seminarsTraining and continuing educationEducational videos WhitepapersHow to guides Company news [...]