Water Treatment Marketing Websites and Online marketing

Our Work with Water Treatment Companies:

Since 2010 we’ve worked with various commercial water treatment companies and vendors. In addition to helping these companies with growth strategies, we have been invited multiple times to offer educational marketing webinars to members of the Association of Water Technologies. We understand the unique challenges that water treatment companies and vendors face.

Many of our clients hire us to build, lead, and manage their marketing and business development strategies. Other clients hire us to build or rebuild their websites. With many years of experience working with water treatment companies and vendors, we understand what needs to be done.

We are creative, strategic thinkers with a thorough understanding of and the ability to deliver the tools and processes needed today for company growth. Our team of innovative and proven professionals can seamlessly integrate with your existing team. Therefore, we can handle any of your online or offline marketing needs. For example, we can help with advertising, sales strategy, and business development. Moreover, we’ve been working with our clients remotely for over 11 years.

The Importance of Online Marketing for Water Treatment Companies:

Why you need an updated brand image 

Think about your buying habits. When buying a product or service, don’t you always visit the company’s website before making your decision? Don’t you immediately form an opinion about that company based on the online look and feel? If the company website and online presence are dated, you will leave the site with a negative impression of the company. In sum, things have changed dramatically over recent years, and that’s how people make buying decisions today.

So, why would the water treatment business be any different? When companies choose a water treatment vendor, it’s typically a long-term relationship. Furthermore, it’s a very important decision because their work can have a big impact on asset protection and even on the health of the people in your facility. Choosing the right water treatment partner is critical. Your potential customers are going to look for you online and form an opinion about you and your company. What impression are you making?

Whether you’re a small, medium or large company, you must be properly represented online with a professional mobile-friendly website and a clean, professional brand image. Consequently, if you are not, you are losing business and you will continue to fall further behind your competition.

What the Research and Statistics Tell Us:

  • Today, everyone researches online before buying a product or service, especially in the Business 2 Business space. Most of the time, the first place people go is your website. Recently, DiscoverOrg completed a research study that shows websites are an extremely influential part of the buying process.
  • Consider this, only 2% of buyers said that a company’s website doesn’t influence their vendor evaluation. Of the people surveyed, 61% said that the website definitely influenced their buying decision, 37% said the site somewhat influenced the decision while 2% said it did not matter. If it wasn’t obvious before, companies must make their websites a priority. Keep your website modern by refreshing the copy, updating the design to be engaging and mobile-friendly, and using the website as an online marketing and communication tool.
  • Remember what we said before about first impressions being critical? All it takes is 2.5 seconds for your visitors to form an opinion of your company. In fact, Entrepreneur says that more than half of your visitors will spend fewer than 15 seconds on your website. Failure to follow best practices leads to a loss of traffic and conversions. Best practices include frequent, updated and rich content as well as compelling visuals, etc. To conclude, a stale, unappealing, difficult-to-navigate website will turn off visitors and encourage them to go elsewhere.
  • According to a recent IBM Digital Experience Survey, online content produces brand recall, which increases engagement. The survey shows that content helps consumers remember a brand, it also encourages them to engage more personally with the company.
  • Brand image indeed makes an impression. Your business cards and the way your employees dress all make a positive impression on your customers, right? Likewise, as Forbes  points out, your website is often the first point of contact consumers have with your company. Therefore it should represent a clean, professional brand image.

Commercial Water Treatment Websites That We Have Built and Managed:

Below are the homepages of Kemco Systems, Bond Water Technologies, Arthur Freedman Associates, and Environmental Safety Technologies. These websites are mobile-friendly, showcase the services the companies offer, feature updated logos and brand positions, and are used as communication tools for clients and prospects.

Bond Water Technologies New Website Home Page

Water Treatment Marketing

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Commercial Water Treatment Marketing

Learn more about the website development services we offer specifically for water treatment companies.

Why You Need an Online Marketing Strategy:

  • Your customers expect you to have an online presence.
  • Your competitors are doing it. If they aren’t, you need to get there first!
  • You need a consistent and professional brand position that works together for everything you do, including your website, print, social media, email campaigns, promotional materials and trade shows.
  • It helps with hiring younger online-savvy people.
  • If you have any interest in selling or merging with another company, your website and online marketing will showcase your company as an innovative, smart investment.
  • Business development has changed. People are communicating online, and you need to start using your website, social media and email marketing to promote your products and services.

Elements of an Online Marketing Program:

It’s not just about your website, but it does start there. Below is a list of online marketing tactics that water treatment companies and vendors might use. Usually, what you do depends on the size of your company, the size of your staff and your budget. At a minimum, you need a mobile-friendly website.

General online marketing tactics include:

Connecting Your Offline Branding with Your Online Branding:

The key to an effective marketing plan is consistency across all marketing platforms. That includes your website, social media channels, email marketing, print ads, promotional materials and even your trade show booth.

See below for examples of how Bond Water Technologies and Environmental Safety Technologies use their trade show booth to complement their other marketing efforts.

Commercial Water Treatment Marketing

Does Your Logo Portray A Modern Updated Brand?

Below is a look at the dramatic impact an updated logo design can have on a company brand. This new logo design that were completed for Arthur Freedman Associates was the foundation for a brand transformation strategy that included, new mobile-friendly websites, email marketing programs, content marketing strategies, and social media marketing plans.

What Holds Companies Like Yours Back From Effectively Using Online Marketing?

Water treatment companies and other businesses tell us these are the main reasons they don’t have a solid online marketing plan. Is this you?

  • Too busy with other responsibilities. You won’t do it unless you have someone inside that CAN do it, or you need to hire someone from outside to help design and manage your plan.
  • Water treatment companies and most industries don’t understand online marketing
  • Lack of technical expertise
  • Not enough money to execute an effective program
  • Staff does not have the time or experience to build and execute the program
  • Don’t know where to start or what to do
  • You think you will do it on your own, but that does not happen
  • You are trying to do it on your own but it doesn’t look professional, and it’s hurting your brand
  • Good content is hard to create
  • You started and stopped

The Solution:

You don’t have to break the bank to have a professional online presence. There are affordable turn-key ways to get started that won’t require a huge capital investment or take up too much of your time. Start small and build as you go. If you haven’t started to build your online presence, you need to start now. First, begin with an affordable website and go from there. If you have already started with your website, make sure it is up to date and mobile friendly. Then, you can begin to add email marketing, social media, video, analytics, marketing automation, and other elements to your marketing efforts.

Want to Learn More?

We produced a webinar for all AWT members titled “Content marketing and how to effectively use online marketing to grow your business.” You can download the presentation and watch the webinar here:

Bridge the Gap Media’s AWT Webinar. Online Marketing and Branding.

About Jim Weiskopf and Bridge the Gap Media

Since 2010, Jim Weiskopf of Bridge the Gap Media has worked with AWT water treatment companies and vendors. His company helps small business owners compete in today’s competitive business environment and online world. We offer free consultations and affordable services for companies of all sizes in website development, email marketing, social media, content marketing, search engine optimization, marketing automation, brand development and much more.

Call Jim at (301) 337-8135 or email Jim@BtgMedia.com