We’ve seen many things change over the last decade in the world of sales and marketing. Clients are genuinely confused on how to manage their company efforts in this changing digital world! Most of the time, we see companies with outdated websites, no or limited social media presence, no email marketing plan and no plan to communicate with relevant content to help consumers through the buying process.
For others, we find their marketing and sales efforts are put together in a scattered and ineffective manner. Typically, the online marketing process is organized and managed by inexperienced employees, interns, vendors with limited sales and marketing experience or in some cases there is nobody managing the online presence. These are the main reasons online efforts fail. Where do you stand?