Home Improvement Marketing & Small Business Internet Marketing Lead Generation Process

35% b2c Revenue Increase – With 30% Reduction In Marketing Expense

Home Improvement Marketing Challenge: Lead generation and revenue were falling off for this respected 35 year old Home Remodeling Contractor. We needed to quickly build from scratch a Small Business Internet Marketing strategy.

Strategy/Goals: Rebuild online marketing strategy using Home Improvement Marketing techniques with a focus on increased lead generation and a stronger brand position. Generate new prospects while increasing repeat and referral business from past customers. Build integrated strategy that works with traditional marketing.

Results: Revenue for first quarter 2013 up 35% from last year. Leads for April 2013 compared to previous April were up 30% from 119 to 155. There were an additional 47 leads that did not return in April 2013 because the publication was out of business. That gives you an actual April 2012 lead number of 72. The percentage increase from 72 to 155 is an actual increase of 115%. This was accomplished with a decrease in budget of 30%.

Plan & Execution: Below is a long term strategy/process we use for lead generation and sustained growth. This integrated Home Improvement Marketing process works together to diversify lead sources and strengthen your company for growth.

  • Website – Rebuilt site to reposition brand and capture leads. Responsive Design.
  • Pay Per Click and other media used to drive audience online. This extends the life of the over-the-air message.
  • Remarketing ads created to retarget site visitors.
  • Landing Pages designed to educate and capture leads based on website visitor needs.
  • Lead Capture, Email sign up and other contact forms integrated into site.
  • Email database build-out Used to market products to new prospects and customers.
  • Email Newsletter – A consistent monthly email plan. Large monthly lead generation.
  • Analytics(Email) -Email open and click through rates are analyzed to maximize results.
  • Analytics(Google Website) – Analyze web traffic and use to improve all campaigns.
  • Sales Strategy is designed to target engaged prospects and customers who have opened emails and visited the website.
  • Social Media Integration – Facebook, Twitter, Email and the website are all connected together.
  • Search Engine Optimization – Web pages, Photos and Blog Posts are all optimized to drive high search engine page rank.

There are no Silver Bullets or shortcuts today. Your marketing must work together.

If you would like more information on Small Business Internet Marketing for b2c, b2b or b2g fill out out the form below or call us at 301-337-8135 or send email to info@btgmedia.com